VIDEO

PROMO

THROUGH MY SOCIAL MEDIA MANAGER POSITION IN MY SORORITY AS WELL AS THROUGH MY SMALL JEWELRY BUSINESS CALLED LUCKIECHARMS I STARTED DURING COVID, I HAVE BEEN ABLE TO DELVE INTO THE REALM OF DIGITAL MARKETING AND DIRECT FUN PROMOTIONAL CONTENT FOR SOCIAL MEDIA. I CREATED A VIDEO SERIES ON OUR SORORITY INSTAGRAM DURING RECRUITMENT TO GET TO KNOW OUR MEMBERS INCLUDING LOVE LETTERS TO MEMBERS, RAPID FIRE QUESTIONS, AND PAINTING EACH OTHER OUR CANVASES. FOR LUCKIECHARMS, I DIRECTED AND PRODUCED A FUN PROMOTIONAL CAMPAIGN FOR MY JEWELRY DROP CALLED “SWEET TOOTH”.

“SWEET TOOTH" PROMO

CREATIVE DIRECTOR, VIDEOGRAPHER, EDITOR: KALA’I FONG

“LOVE LETTER” RECRUITMENT PROMO

CREATIVE DIRECTOR, VIDEOGRAPHER, EDITOR: KALA’I FONG

“RAPID FIRE Q’S” RECRUITMENT PROMO

CREATIVE DIRECTOR: KALA’I FONG

VIDEOGRAPHER, EDITOR: KALA’I FONG & EMILIE HASKELL

DANCE IN FILM

I HAD THE OPPORTUNITY TO CREATE INTRICATE AND CONCEPTUALLY UNIQUE DANCE FILMS FROM PRE TO POST PRODUCTION DURING MY COURSEWORK AT CHAPMAN UNIVERSITY. FROM CREATING CHOREOGRAPHY AND STORYBOARDING MY SHOTS TO FILMING AND PIECING EVERYTHING TOGETHER IN FINAL CUT PRO, THIS PROCESS WAS INCREDIBLY REWARDING. I WAS ABLE TO HAVE FULL CREATIVE CONTROL AND EXPERIMENT WITH WHAT I CAPTURED BEHIND THE LENS AS WELL AS ALSO INCORPORATE OTHER CREATIVE ELEMENT IN THE PROCESS. DIRECTING AND PRODUCING THESE FILMS WAS TRULY SUCH A SATISFYING EXPERIENCE THAT HAS SPARKED MY INTEREST IN CREATIVE DIRECTION.

SIN

CREATIVE DIRECTOR, EDITOR, CHOREOGRAPHER: KALA’I FONG

VIDEOGRAPHER: LEEOR OSHI & KALA’I FONG

DANCERS: IZZY NELSON, LYSSY SALVADOR, DELANEY DYER, MADISON JURICIC, MIA MCGARITY, KAIA GODDARD, & KALA’I FONG

INTO THE WILD

CREATIVE DIRECTOR, VIDEOGRAPHER, EDITOR, CHOREOGRAPHER: KALA’I FONG

DANCER: LYSSY SALVADOR

REMEMBER YOU

CREATIVE DIRECTOR, EDITOR, CHOREOGRAPHER, DANCER: KALA’I FONG

VIDEOGRAPHER: LYSSY SALVADOR